Business Model Innovation and Design Thinking

Organizing institutions: The course is organized by NTNU and NHH.
ECTS: 7.5 ECTS points will be awarded to students whom complete the course by NTNU.


Business model innovation is related to how new and existing companies can create new ways to create and capture value. Business model innovation focus on how firms adapt and transform themselves in order to pursue higher performance and competitive advantage. In this course will we look at the theoretical underpinnings of the concepts, the dimensions, attributes, contingencies and outcome of business model innovations. Since its origins in the ideas of Stanford’s John E. Arnold over 60 years ago, design thinking (DT) has evolved to be one of the fastest growing approaches to innovation across the globe. With its emphasis on rapid prototyping and testing, its empathy (EQ) and user-centered design, and its focus on people and our needs, DT privileges the human and creative practices in the pursuit of innovation. The course offer an introduction to the topic of DT and innovation from an engineering perspective and an innovation perspective.


Course responsible Professor Roger Sørheim, NTNU

Program and Reading List

Preliminary program now ready.


The registration deadline is 15 May, 2018.
To register please send Birte, NORSI Project Coordinator an email (
Max number of participants: 25


The assignment for this course is an academic paper. Max. length is 5000 words + references. Use your supervisor for advice and guidance before you submit your paper. We encourage you to link the paper to your own PhD project, However we expect you to make use of one or more perspectives taught during the course.
Deadline: October 1st, 2018. Format: One pdf file. Please send the file to Roger Sørheim, NTNU (<ahref=””></ahref=””>

Travel and Accomoodation

Travel: All NORSI students make their own travel arrangements (economy).
Accommodations: We will book a block of rooms at Scandic Lerkendal in Trondheim. NORSI will pay directly for the room for all NORSI teaching faculty and students. Please email Birte if you would like her to book you a room. Deadline for room booking via Birte is 15 May 2018.

NORSI Reimbursement/refund

As this course is considered a NORSI course all travel expenses etc. will be covered for NORSI students and teaching faculty. Same procedure as for other NORSI courses. NORSI students’ refund is dependent upon completion of course work and their status as a NORSI student. Please not that NORSI does not issue per diem (diett penger) but will refund your food expenses, so save your receipts. In order to receive your travel refund mail/scan in all your original tickets and original receipts (plane, taxi, bus etc.) to NORSI/Birte. Click here for more information on the NORSI refund policy.

However, if your “home” institution has temporarily covered your travel costs, your institution may send NORSI/BI/Birte and invoice (faktura) asking NORSI to cover your outstanding travel costs with copies of your receipts. (Norwegian: Hvis ditt lokal studiested legger ut for deg så kan det lokale studiestedet fakturerer BI totalt for alle sine NORSI studenter med en totalsum for reisekostnadene. Legg ved kopi av vedlegg). Please ask your institution to specify who (your name) the invoice/travel refund is for and write NORSI on the invoice. If you have any questions about this, please email Birte Horn-Hanssen.

PhD students registered for the course that are not part of NORSI will have to cover their own expensens.

Date & Location

Start date: 04/06/2018
Date physical: 4 - 8 June 2018
Location: NTNU, Trondheim